The Evysse Edit delivers practical insights, proven strategies, and expert advice to help independent beauty professionals build thriving businesses across Australia.
From pricing strategies to client retention, marketing tactics to business growth - we cover what actually matters for your success.
Evysse connects talented beauty professionals with clients across all specialties
Cuts, colors, treatments, and styling for every hair type and texture
Traditional and modern braiding techniques for all cultural styles
Eye enhancement services that frame and define natural beauty
Professional makeup for everyday glam to special occasions
Complete nail care from classic manicures to intricate nail art
Safe, natural-looking tans for that perfect sun-kissed glow
Traditional and modern men's grooming with precision and style
Holistic beauty treatments for healthy, glowing skin
Join Evysse and showcase your skills to thousands of beauty-conscious Australians
Real answers to the questions independent beauticians ask most
Australian beauty pricing ranges (2025):
Factor in your location (Sydney/Melbourne charge 20-30% more), experience level, overhead costs, and target profit margin. Don't undervalue yourself - clients often associate higher prices with better quality.
The 7-day booking boost strategy:
Days 1-2: Ask your last 20 happy clients for Google reviews and referrals. Offer a 10% discount for successful referrals.
Days 3-4: Post before/after photos on Instagram with trending hashtags like #MelbourneNails #SydneyLashes #AustralianBeauty.
Days 5-6: Create Instagram Stories showing your process - people love watching transformations.
Day 7: Message previous clients who haven't booked in 6+ weeks with a "We miss you" offer.
Bonus tip: Post client testimonials as Instagram carousels - they get 3x more engagement than single images.
Yes, but you need proper setup:
Legal Requirements:
Health & Safety: Sterilization equipment, proper ventilation, first aid kit, COVID-safe practices.
Tax Benefits: Claim home office expenses, equipment depreciation, and professional development costs. Keep detailed records for ATO.
The professional approach that actually works:
Prevention: Send booking confirmations 24 hours ahead via SMS/email. Clearly state your late/cancellation policy upfront.
Late Clients: 15+ minutes late = shortened service or reschedule. Don't punish your next client for someone else's tardiness.
No-Shows: Charge 50% cancellation fee (process via booking system). Require prepayment for repeat offenders.
Script: "Hi [Name], I completely understand emergencies happen. To maintain quality service for all my clients, I do charge for appointments cancelled with less than 24 hours notice. Can we reschedule you for next week?"
Pro tip: The clients who respect your policies become your best, most reliable customers.
Platform priority by beauty service:
Instagram (Must-have for all): Perfect for before/after photos, Stories, Reels. 70% of Australian beauty clients discover services here.
TikTok (Huge opportunity): Best for nail art, makeup tutorials, satisfying beauty content. Younger demographic, viral potential.
Facebook (Still valuable): Great for local business pages, community groups, older demographic (30+). Best for building local community.
Google Business Profile: Non-negotiable - 80% of local searches happen here. Optimize with photos, regular posts, reviews.
Strategy: Start with Instagram + Google Business Profile. Add TikTok once you're consistent with Instagram. Quality over quantity always wins.
The smart transition plan:
Phase 1 (Months 1-3): Build emergency fund (3 months expenses), start Instagram, get insurance sorted, register ABN.
Phase 2 (Months 4-6): Work weekends/evenings independently while employed. Build client base gradually. Test your pricing.
Phase 3 (Months 7-9): Reduce employed hours if possible. Focus on client retention and systems.
Phase 4 (Month 10+): Make the leap when independent income consistently matches 80% of employed income.
Reality check: Most successful independents take 6-12 months to fully replace their salon income. Those who rush it often struggle financially.
Hot trends dominating 2025:
Nails: Minimalist French variations, chrome finishes, nail art with real flowers/gems, press-on customization services.
Lashes: Manga lashes (spiky, anime-inspired), colored lashes, wet-look lashes, hybrid mapping techniques.
Hair: Curtain bangs, wolf cuts, money piece highlights, hair glazing, scalp treatments.
Makeup: Clean girl aesthetic, bold graphic eyeliner, cream products, sustainable/refillable makeup.
Skincare: Facial massage, gua sha treatments, LED light therapy, peptide treatments, barrier repair focus.
Investment priority: Master one new trend at a time. Choose based on your current clients' preferences and your skill level.
The proven income doubling formula:
Price optimization (30% increase): Raise prices by 15-20% annually. Add premium service options.
Retention boost (40% increase): Implement loyalty programs, follow-up systems, birthday discounts. Existing clients cost 5x less than new ones.
Service expansion (30% increase): Add complementary services. Nail tech? Add brow lamination. Lash artist? Add lash lifts.
Efficiency gains: Use online booking, reduce no-shows, optimize appointment scheduling, batch similar services.
Realistic timeline: 20% increase every 3 months through focused effort. Those who try to double overnight usually fail. Steady growth wins.
Track everything: Client lifetime value, average transaction value, monthly recurring revenue, cost per acquisition.